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Innovating in a Circular Economy
It's the theory wich decides what can be observed
The Crucial Role of Mindsets in Innovation Efforts
Acceptance Factors of Mobile Health Apps from the Patient Perspective
Corporate Accelerator Programs.
Patients and Caregers as Developers of Medical Devices
User Innovation Barriers’ Impact on User-Developed Products
Forward-looking External Search as a Driver for Innovation
Frugale Innovationen
Integration von Lead Usern in die Innovationspraxis
Product Development for Distant Target Groups
The Crucial Role of Domain Knowledge in Evaluating Early-Stage New Product Ideas
Disruptive Innovations in Healthcare at the Bottom of the Pyramid Markets
Lead Markets in Age-Based Innovations
Open Innovation in R&D Departments
User Innovators in the Silver Market
Consumer Innovation at the Base of the Pyramid
Exogenous versus Endogenous Governance of Open Collaborative Innovation Communities:
Joining Decisions in Open Collaborative Innovation Communities
Specialization in Online Innovation Communities
The Implementation of Performance-oriented Systems
Embedded Lead Users inside the Firm
How Firms Can Strategically Influence Open Source Communities
Leveraging Patents Financially
Motivanalyse zur Anwenderinnovation in Online-Communities
Technology Market Transactions
Open Source Product Development
Innovative Analogien in der Praxis der Produktentwicklung
Management geschäftsbereichsübergreifender Innovationsvorhaben
Planung und Umsetzung von Innovationsprojekten
Service User as Sources for Innovation
Methodische Unterstützung bei der Bewertung und Auswahl von Produktinnovationen unter hoher Marktunsicherheit
Der Prozess der Innovation
Virtuelle Communities als ein innovatives Instrument für Unternehmen
Die Organisation von internationalen Markteinführungen
Gestaltungsfaktoren von Management Buyouts aus der Perspektive von Finanzinvestoren
Interaktionen zwischen Anbietern und Nachfragern bei der Vermarktung und Beschaffung innovativer Dienstleistungen
Koordination von Innovationsprojekten
Die frühen Phasen der Produktentwicklung
Die Rolle von Anwendern bei hochgradigen Innovationen
Kernkompetenz als Basis der strategischen und organisationalen Unternehmensentwicklung
Projektmanagement in FuE-Kooperation
Malte Marwede
Product Development for Distant Target Groups
An Experimental Study for the Silver Market
Malte Marwede explores the impact of cognitive distance in product development, in particular whether large distances between developers and the customer target groups adversely affect the creation of customer-centric product ideas. Furthermore, he shows how practical user involvement measures can potentially mitigate negative effects of cognitive distance in an applied industry-context. Silver Agers, people in their third age, and the aviation industry are in focus for the empirical analysis. Extensive market knowledge and insights are provided for this target group.
