Beruflicher Werdegang:

Seit September 2023 Postdoktorandin und wissenschaftliche Mitarbeiterin am Institut für Strategisches & Internationales Management von Prof. Dr. Thomas Wrona.
2018-2023 Doktorandin und wissenschaftliche Mitarbeiterin am Institut für Strategisches & Internationales Management von Prof. Dr. Thomas Wrona.
2016-2018 Unternehmensberaterin im Bereich M&A und Transaction Services bei KPMG 
2009-2013 Duale Studentin und Kauffrau für Marketing bei thjnk

Studium:

2013-2015 Master of Science in BWL – Justus-Liebig-Universität Gießen
2015          Auslandssemester, University of International Business and Economics (UIBE), Peking
2009-2012 Bachelor of Arts in BWL – Duales Studium, Hamburg School of Business Administration, Hamburg

Praktische Erfahrungen:

Deloitte Consulting: Unternehmensberatung 
KPMG: Unternehmensberatung
Beiersdorf Paris: Controlling
Otto Group: Inhouse Consulting für Strategie und Big Data

Forschungsinteressen:

Strategisches Management
Organisationstheorie

Forschungsaufenthalte:

Januar bis März 2022: Zweimonatiger Forschungsaufenthalt am Royal Melbourne Institute of Technology (RMIT), Barcelona, im Rahmen des OpenInnoTrain-Projekts finanziert durch das Horizon 2020-Programm der Europäischen Union (EU)

Januar bis März 2020: Zweimonatiger Forschungsaufenthalt am Royal Melbourne Institute of Technology (RMIT), Australien, im Rahmen des OpenInnoTrain-Projekts finanziert durch das Horizon 2020-Programm der Europäischen Union (EU)

Publikationen:

Rückert, N., Fischer, K., Reinecke, P., Wrona, T. (2023). Collaboration Benefits in Port Hinterland Transportation, in: Buscher, U., Neufeld, J.S., Lasch, R., Schönberger, J. (Hrsg.) Logistics Management. LM 2023. Lecture Notes in Logistics. Springer, Cham. https://doi.org/10.1007/978-3-031-38145-4_9

Reinecke, P.C., Küberling-Jost, J.A., Wrona, T. & Zapf, A.K. (2023). Towards a Dynamic Value Network Perspective of Sustainable Business Models: The Example of RECUP. Journal of Business Economics, DOI: https://doi.org/10.1007/s11573-023-01155-7 (Link: https://link.springer.com/article/10.1007/s11573-023-01155-7)

Reinecke, P.C., Wrona, T., Rückert, N. & Fischer, K. (2023). A typology of the collaboration willing-ness of carriers in hinterland logistics. International Journal of Physical Distribution & Logistics Management, DOI: https://doi.org/10.1108/IJPDLM-07-2022-0216 (Link: https://www.emerald.com/insight/content/doi/10.1108/IJPDLM-07-2022-0216/full/html)

Kokshagina, O., Reinecke, P.C., & Karanasios, S. (2023). To regulate or not to regulate: unravelling institutional tussles around the regulation of algorithmic control of digital platforms, in: Journal of Information Technology, DOI: https://journals.sagepub.com/doi/10.1177/02683962221114408.

Küberling-Jost, J., Reinecke, P., Wrona, T. (2022). Mythos: Social Media sind nur ein Ver-triebskanal für zirkuläre Produkte, in: Böckel, A., Quaing, J., Weissbrod, I., Böhm, J. (Hrsg.): Mythen der Circular Economy, S. 63-66, DOI: 10.25368/2022.163. Online verfügbar unter https://www.mythencirculareconomy.com.

Reinecke, P.C., Wrona, T. & Küberling-Jost, J. (2022). Tackling the global waste problem as a multi-level process: the case of a circular startup, in: Taneja, S. (Ed.): Proceedings of the Eighty-second Annual Meeting of the Academy of Management. Online ISSN: 2151-6561.

Reinecke, P.C., Kokshagina, O. & Karanasios, S. (2021). Framing the regulation of artificial intelligence-based technologies, in: Proceedings of the 29th European Conference on Information Systems (ECIS). Online/Marrakesh, Morocco, June 14-16, 2021. Online verfügbar unter folgendem Link.

Wrona, T. & Reinecke, P. (2020). Wandel und Veränderung durch und für Berater: Interview mit Prof. Dr. Thomas Wrona und Pauline Charlotte Reinecke, in: Deelmann, T. & Krämer, A.: Consulting: Ein Lehr-, Lern- und Lesebuch zur Unternehmensberatung, Berlin: ESV Erich Schmidt Verlag 2020, S. 207-212.

Wrona, T. & Reinecke, P.C. (2020). Strategy in Discovery Mode – Wie Big Data & Analytics strategisches Denken verdrängen kann, in: WiSt - Wirtschaftswissenschaftliches Studium, 5/2020, S. 11-17.

Wrona, T. & Reinecke, P.C. (2019). The “Dark Side” of Big Data Analytics – Uncovering Path Dependency Risks of Big Data Analytics Investments. In Proceedings of the 27th European Conference on Information Systems (ECIS), Stockholm & Uppsala, Sweden, June 8-14, 2019. Online verfügbar unter folgendem Link.

Wrona, T. & Reinecke, P.C. (2019). Wie strategisch sind Algorithmen? Die Rolle von Big Data und Analytics im Rahmen strategischer Entscheidungsprozesse. In: Schröder, M., & Wegner, K. (Eds.). Logistik im Wandel der Zeit: Von der Produktionssteuerung zu vernetzten Supply Chains, Festschrift für Wolfgang Kersten zum 60. Geburtstag, Wiesbaden: Springer Gabler 2019. Online verfügbar unter folgendem Link.

Konferenzbeiträge:

Rückert, N., Fischer, K., Reinecke, P.C. & Wrona, T. (2022). Optimization of container transportation in port hinterland with trucks: quantifying the effect of cooperation. Presented at the 16th Hamburg International Conference of Logistics (HICL), Hamburg/Virtual Meeting, Germany, September 21-23, 2022.

Reinecke, P.C., Wrona, T. & Küberling-Jost, J. (2022). Tackling the global waste problem as a multi-level process: the case of a circular startup. Presented at Annual Meeting of the Academy of Management (AoM), Seattle, USA, August 4-9, 2022.

Rückert, N., Fischer, K., Reinecke, P.C. & Wrona, T. (2022). Optimization of container transportation in port hinterland with trucks: approaches to cooperation. Presented at VeRoLog 2022 Conference, 8th meeting of the EURO Working Group on Vehicle Routing and Logistics Optimization, June 12-15, 2022.

Reinecke, P. C., Schrage, S. & Wrona, T. (2022). Digitalization and Explicitization of CSR: How corporations thrive towards articulated and voluntary practices of Data Responsibility. Presented at Annual Meeting of the European Group for Organizational Studies (EGOS), Vienna, Austria, June 6-9, 2022.

Reinecke, P. C. & Wrona, T. (2021). Meaning dynamics of emerging technologies: How technologies come into being in contested discourses. Presented at the Annual Meeting of the Commission of Organization Studies (WK ORG) of the German Academic Association of Business Research (VHB), Online Conference, September 22-24, 2021.

Schuster, L., Schrage, S., Reinecke, P.C. & Wrona, T. (2021). Strategizing in the Virtual Age: An Ethnographic Study of Strategizing Practices in Digital Strategy Workshops. Presented at the Strategic Management Society Conference, Toronto, Canada, Online Conference, September 19-21, 2021.

Reinecke, P. C., Schrage, S. & Wrona, T. (2021). Digitalization and Explicitization of CSR: How corporations thrive towards articulated and voluntary practices of Data Responsibility. Presented at the 12th International Process Symposium (PROS), Online Conference, September 1-3, 2021.

Reinecke, P. C. & Wrona, T. (2021). Meaning dynamics of emerging technologies: How technologies come into being in contested discourses. Presented at the Annual Meeting of the Academy of Management (AoM), Online Conference, July 30-August 3, 2021.

Schuster, L., Schrage, S., Reinecke, P.C. & Wrona, T. (2021). Strategizing in the Virtual Age: An Ethnographic Study of Strategizing Practices in Digital Strategy Workshops. Presented at the Paper Development Workshop, Strategy-as-Practice Community Day at EGOS, Amsterdam, Netherlands, virtual, July 7, 2021.

Reinecke, P. C., Kokshagina, O. & Karanasios, S. (2021). Framing the regulation of artificial intelligence-based technologies. Presented at the 29th European Conference on Information Systems (ECIS), Online/Marrakesh, Morocco, June 14-16, 2021.

Karanasios, S., Kokshagina, O. & Reinecke, P. C. (2021). Framing the regulation of artificial intelligence-based technologies. Presented at Annual Meeting of the European Group for Organizational Studies (EGOS), Online Conference, June 7-10, 2021.

Reinecke, P.C. & Wrona, T. (2020). Discourses as macro-environments of International Business – A comparative study on interpretive frames of Big Data & Analytics in Germany and China. Presented at Annual Meeting of the Commission of International Management of the German Academic Association of Business Research (VHB), Trier/Virtual Meeting, November 5-7, 2020.

Reinecke, P.C. & Wrona, T. (2020). Discourses as macro-environments of International Business – A comparative study on interpretive frames of Big Data & Analytics in Germany and China, presented at the Doctoral Consortium at the Annual Meeting of the Commission of International Management of the German Academic Association of Business Research (VHB), Trier/Virtual Meeting, November 5, 2020.

Reinecke, P.C., Rückert, N., Fischer, K. & Wrona, T. (2020). Business Analytics for Cooperation in Maritime Logistics. A Mixed Methods Research Approach. Presented at the 14th Hamburg International Conference of Logistics (HICL), Hamburg/Virtual Meeting, Germany, September 23-25, 2020.

Reinecke, P.C. & Wrona, T. (2020). Technology Frames as Multi-Level Arrangements: Big Data & Analytics as Discursive Construction, presented at the Doctoral Workshop of the 14th Hamburg International Conference of Logistics (HICL) 2020, Hamburg/Virtual Meeting, Germany, September 22, 2020.

Reinecke, P.C. & Wrona, T. (2020). Technology Frames as Multi-Level Arrangements: Big Data & Analytics as Discursive Construction. Presented at the Annual Meeting of Organizational Research, Hamburg/Virtual Meeting, Germany, September 29-30, 2020. 

Reinecke, P.C. & Wrona, T. (2020). Technology Frames as Multi-Level Arrangements: Big Data & Analytics as Discursive Construction, presented at the OCIS Doctoral Consortium at the 80th Annual Meeting of the Academy of Management (AOM), Vancouver, BC/Virtual Meeting, August 7-11, 2020.

Zapf, A.K., Küberling-Jost, J.A. & Reinecke, P.C. (2020). Societal Transition: The Case of Circular Economy Business Models in the Consumption Phase, presented at the Dresden Nexus Conference, Dresden, Germany, June 3-5, 2020.

Wrona, T. & Reinecke, P.C. (2020). “I Thought It Was Just About Technology.” – A Discourse-Analytical Reconstruction of The Images of Big Data & Analytics in Business Magazines. Presented at the Annual Meeting of the German Academic Association of Business Research (VHB), Frankfurt, Germany, March 17-20, 2020.

Reinecke, P.C. & Wrona, T. (2020). “I Thought It Was Just About Technology.” – A Discourse-Analytical Reconstruction of The Images of Big Data & Analytics in Business Magazines. Presented at the Global Business Innovation (GBI) Seminar Series at Royal Melbourne Institute of Technology (RMIT), Melbourne, Australia, March 3, 2020.

Wrona, T. & Reinecke, P.C. (2019). The “Dark Side” of Big Data Analytics – Uncovering Path Dependency Risks of Big Data Analytics Investments. Presented at the 27th European Conference on Information Systems (ECIS), Stockholm & Uppsala, Sweden, June 8-14, 2019.

Wrona, T. & Reinecke, P.C. (2019). Strategic Risks of Big Data and Analytics – A Path Dependency Perspective. HICL 2019. Hamburg International Conference of Logistics. September 25-26, 2019.

Rückert, N., Fischer, K., Wrona, T., Reinecke, P.C., & Pache, H. (2019). Big Data Analytics in Maritime Logistics: Benefits and Risks for Container Flow Optimization. The 9th International Conference on Logistics and Maritime Systems: Smart Analytics for Maritime and Logistics Systems, Singapur, August 14-16, 2019.

Reinecke, P.C. (2018). Strategic Management Issues in Big Data and Analytics: An Interdisciplinary Approach to Identify Strategic Opportunities and Threats in Maritime Logistics. Annual Meeting of Organizational Research, Frankfurt/Oder, Germany.