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Sara Polier
Forward-looking External Search as a Driver for Innovation
An Empirical Analysis of the Value Contribution of Different Search Strategies for Corporate Foresight
In this empirical analysis Sara Polier investigates forward-looking external search strategies and their impact on the value contribution of corporate foresight. Based on a mixed method approach combining a quantitative and qualitative analysis of large, R&D-intensive firms, the findings reveal a general positive influence of different search strategies with respect to the scope (i.e. breadth, depth, and distance) and direction of search (i.e. market, science, and intermediary-driven) on the role of foresight as a driver for innovation. This relationship is found to be mediated by a firm's exploratory learning capability, which appears to facilitate the effective transfer of external future-related knowledge into valuable outputs.
Contents
• Theoretical foundations of organizational search and corporate foresight
• Research field of external search
• Impact of forward-looking external search on the value of corporate foresight
Target Groups
• Researchers and students of innovation management, technology management, foresight, and future research
• Practitioners interested in innovation, research and development, corporate foresight, and strategy development
The Author
Sara Polier does research on external and forward-looking search at the Institute of Technology and Innovation Management at Hamburg University of Tech-nology, where she investigates the impact of search strategies in the context of corporate foresight.
ISBN 978-3-658-26180-1
