More
Aditi Ramdorai, Cornelius Herstatt
Frugal Innovation in Healthcare
How Targeting Low-Income Markets Leads to Disruptive Innovation
This book focuses on how companies are innovating with regard to the Bottom-of-the Pyramid (BOP) - the lowest socio-economic segment, and the organizational conditions they need to be successful. The authors use several examples of disruptive innovations for this market, particularly in the Indian healthcare sector. Low-cost, specialty hospital chains like Aravind Eye Gare and Narayana Hrudayalaya have brought down the cost of certain medical procedures significantly. The Indian conglomerate Tata Group and the American healthcare giant GE Healthcare have also developed affordable prod¬ucts targeted at the lowest-income segments in India. The authors present an in-depth analysis of these companies and present their insightful results on disruptive innovation and the ever-challenging BOP market.
