The rapidly increasing amount of available and usable data and the recent increased performance of existing computers enables data analyses and calculations on a scale that was unthinkable just a few years ago. While at present, the immense performance of algorithms is often uncritically accepted, but possible risks are often completely ignored. This opens up new challenges for university teaching and research. Along with digitalization, companies also want and need to adapt corresponding processes and they need new research results in order to implement methods of business analytics in the form of innovative solutions.

The project is mainly dedicated to the application of business analytics in the field of maritime logistic systems, as there is still great potential for optimization. On the other hand, this industry now has huge amounts of data, such as ship movements and weather data. The evaluation of which can enable the development of improved strategies in personnel and fleet deployment or revenue management, and new solutions, for example in autonomously controlled ship traffic.