The Project Seminar Innovation Marketing can be chosen as an elective course by IWI, GTIME and exchange students. This project seminar takes place in the winter semester.
In this project seminar, students work on a real-life business case in the overall topic of marketing. In groups of up to eight students and in close contact with one of our institute’s members, the students collaborate with the company providing the real-life business case.
Why This Course is Essential:
Students apply their theoretical knowledge in real-life business cases and gain experience in working with an actual company. Students will get the chance to present their work to employees from the respective companies and will receive valuable feedback on their work.
Content:
The specific content depends on the company providing the case. In the past, these companies originated from industries like consulting, food-production, electronics-retailers and many more. The cases have, for example, been concerned with topics like developing marketing campaigns, analyzing current marketing strategies of a company and its competitors, developing personas eligible for a specific product or service.
What You Will Learn and Get:
At the end of the project seminar, you will have learned to apply your theoretical knowledge in real-life business cases. You will have gained insight into working in a real company and will have had the chance to make valuable contacts in the business world. In the process, you will have gained skills regarding teamwork.
