In the area of open innovation, we are currently investigating how hosts of innovation contests can increase the likelihood of success of open innovation calls, for example by providing appropriate feedback to contestants or by ensuring valid evaluation of ideas and designs by the contest crowd. A recent focus in user innovation has been on the commercialisation of user innovations, where we have studied the commercialisation activities of non-firm innovators (users, hobbyists, etc.) and their impact on the success of user innovations, for example the pricing decisions of indie game developers.
In customer and market research, we study adoption and purchase decisions: For example, the factors that influence customer choices and the uptake of innovation, such as the adoption and use of AI-based products or services. We also explore the sustainability of customer choices and how sustainability issues affect purchase decisions and usage patterns, for example in e-commerce or the use of battery electric vehicles in fleets. Another area of research is market forecasting, which aims to predict market trends, customer behaviour, demand and sales, for example in automotive aftersales markets.
