The Institute for Innovation Marketing contributes to the business management training of prospective engineers and industrial engineers with its range of courses. Our courses are aimed at students of all engineering degree programs at the TUHH and at participants in courses at the Northern Institute of Technology (NIT).
Our courses impart scientifically sound knowledge from the areas of marketing, innovation management and entrepreneurship. For bachelor's and master's theses, we invite students to actively participate in our research projects.
The students are encouraged to apply the knowledge they have acquired to solve real problems in the context of case studies and practical projects. The practical relevance is also established through exercises, examples, guest lectures and company visits.
We want to activate the students' joy of learning and self-motivation. Through a wide range of teaching methods, we stimulate students' creativity and encourage enjoyment in teamwork and presentations.
