We explore the dynamic intersection of innovation and marketing. Our research focuses on several cutting-edge topics that are shaping the innovation dynamics and the future of markets. The common denominator of most of our research is a deep interest in behavioral phenomena. Our investigations are grounded in psychological theories, emphasizing the antecedents of behavior, and investigating behavioral biases. By examining these psychological underpinnings, we seek to uncover the drivers of actions of individuals and groups of innovators and entrepreneurs, users and customers. The following topics capture the spectrum of our research activities.
Our research is grounded in empirical research, which involves studying real-world phenomena and validating findings with data. We employ both qualitative and quantitative methods to achieve a comprehensive understanding of the subjects we study.
We engage in gathering both primary and secondary data, often combining them in mixed methods approaches. Once collected, we analyze the data using advanced statistical techniques and machine or deep learning methods to uncover patterns and derive meaningful conclusions. We also feed data into simulations to understand and predict dynamic and complex interactions in our explanatory models.
