Doctoral Candidate 

Contact

Phone: +49 (0)40 42878-3632

Email: charlotte.goblirsch@tuhh.de

Room: 4.009 D

About me

I completed my Bachelor's degree in Economics at Maastricht University and my Master's degree at the University of Münster, where I focused on econometrics in preparation for my PhD.In 2023, I started working as a PhD candidate at the Institute of Innovation Marketing at TUHH. My research interest is mainly consumer behavior with a special focus on e-commerce and sustainability. In particular, I collaborate with the start-up Toern, who provide a software solution for peer-to-peer return shipment, which is a great example of more sustainable consumer behavior. In collaboration with them, my research explores how consumers make decisions in e-commerce. Based on these insights, I investigate ways to nudge consumers towards making more sustainable choices and promote more sustainable consumer behavior.