Logo Institut für Elektrische Energietechnik
Institut für Elektrische Energietechnik
Logo Institut für Elektrische Energietechnik
Institut für Elektrische Energietechnik
DE
EN
Suche
DE
EN
Suche
Mehr
Publikationen
Lehrveranstaltungen
IEET > Personal > Honorarprofessor > Prof. Dr.-Ing. Roland Harig

Prof. Dr.-Ing. Roland Harig

Honorarprofessor

Kontakt

Prof. Dr.-Ing. Roland Harig
E-6 Elektrische Energietechnik
  • Elektrische Energietechnik
Sprechzeiten
nach Vereinbarung
Harburger Schloßstraße 36,
21079 Hamburg
Gebäude HS36, Raum C2 1.009

Frühere Tätigkeit

bis 03/2015
Leiter des Forschungsbereichs Optische Messtechnik (Infrarotmesstechnik) am Institut für Messtechnik / TUHH

Publikationen

TUHH Open Research (TORE)

2012

2011

2008

Lehrveranstaltungen

Stud.IP
link to course in Stud.IP Studip_icon
Case Studies of Marketing and Communication (GÜ)
Subtitle:
This course is part of the module: Marketing and Communication
Semester:
WiSe 23/24
Course type:
Exercise
Course number:
lv1760_w23
Lecturer:
Christian Lüthje, Alexandra Nick, Charlotte Goblirsch, Francisco Carrillo Carrillo, Jan-Niklas Anders
Description:
This course aims at deepening and applying the subjects taught in the lectures "Business-to-Business Marketing" and "Intercultural Communication". Students work on case studies in teams comprising 2-3 people. The case will enable the student teams to analyze problems, to discuss theoretical framworks and scientific results, to evaluate decisions made in companies and/or to develop own ideas for solutions. Each of these cases is related to a specific topic that has been tackled in the other two lectures of this module. The cases can comprise scientific studies or specific company examples (e.g. how company X built up a new salesforce
Pre-requisites:
how company Y designed a successful communication campaign for other countries, how research study Z contributes to the understanding of intercultural differences). The student teams receive material (e.g. scientific articles, press articles) and work with this material to complete presentation documents. The results will be illustrated and discussed in a short presentation.
Miscellaneous:
625 - Marketing and Communication<ul><li>625 - Marketing and Communication: Subject theoretical and practical work</li></ul>
ECTS credit points:
2
Stud.IP informationen about this course:
Home institute: Institut für Innovationsmarketing (W-3)
Registered participants in Stud.IP: 47
Documents: 45
TU Hamburg
Institut für Elektrische Energietechnik (ieet) E-6
Prof. Dr.-Ing. Christian Becker
Harburger Schloßstraße 36
21079 Hamburg
E-Mail : ieet(at)tuhh.de
Tel : +49 40 42878 3213
Fax : +49 40 42878 2382
Weiterführende Links
Lageplan und Anfahrt
Datenschutz
Impressum