| Product Planning (GTIME) (VL) |
| Untertitel: |
| This course is part of the module: Product Planning (GTIME) |
| DozentIn: |
| Moritz Göldner, Amanda Baum |
| Semester: |
| WiSe 23/24 |
| Ort: |
| (K1.520): Mo. 09:00 - 12:00 (8x)
Montag, 22.01.2024 11:00 - 12:30,
(D3.015 - Building D): Dienstag, 21.11.2023 09:00 - 18:00,
(HS28 - 1.004): Dienstag, 12.12.2023 09:00 - 18:00 |
| Zeiten: |
Mo. 09:00 - 12:00 (wöchentlich),
Termine am Dienstag, 21.11.2023, Dienstag, 12.12.2023 09:00 - 18:00, Montag, 22.01.2024 11:00 - 12:30
Erster Termin:Montag, 30.10.2023 09:00 - 12:00, Ort: (K1.520) |
| Leistungsnachweis: |
| m1602 - Product Planning (GTIME)<ul><li>p1551 - Product Planning (GTIME): Klausur schriftlich</li><li>vl451-2023 - Compulsory Course Work Product Planning (GTIME) - Successful participation in PBL exercise: Excercises</li></ul> |
| Leistungspunkte: |
| 3 |
| Beschreibung: |
Product Planning Process
This integrated lecture is designed to understand major issues, activities and tools in the context of systematic product planning, a key activity for managing the front-end of innovation, i.e.:
• Systematic scanning of markets for innovation opportunities
• Understanding strengths/weakness and specific core competences of a firm as platforms for innovation
• Exploring relevant sources for innovation (customers, suppliers, Lead Users, etc.)
• Developing ideas for radical innovation, relying on the creativeness of employees, using techniques to stimulate creativity and creating a stimulating environment
• Transferring ideas for innovation into feasible concepts which have a high market attractively Voluntary presentations in the third hour (articles / case studies) - Guest lectures by researchers
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