Doctoral Candidate

Contact

Phone: +49 (0)40 42878-4530

Email: viola.kopsch@tuhh.de

Room: 4.012 D

About me

With a background in psychology and work experience in human resources my interests and focus always steered
towards human behaviour: how do people do what, and why? To connect my theoretical expertise in engineering
psychology as well as organizational psychology, with my knowledge and experiences in the Hamburg start-up
scene and my science driven curiosity, the position as a scientific researcher and doctoral student in innovation
marketing at TUHH was the next logical step for me.

Currently, I am especially interested in consumer behaviour and user innovation research in esports and gaming as
well as automation and innovation adoption barriers in medicine and health care sectors.

Research Interests:

• Microtransactions in healthcare
• Adoption barriers of assistance systems in the medical field
• Brand identity and marketing strategy in esports
• Gift giving in and out of game as a loyalty inducing and revenue generating strategy