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Institute of Innovation Marketing
Logo Institute of Innovation Marketing
Institute of Innovation Marketing
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Prof. Dr. Christian Lüthje

Institution Head

Contact

Phone: +49 (0)40 42878-4515

Fax: +49 (0)40 4273-14479

Email: c.luethje@tuhh.de

Room: 4.006 D

About me

I am heading the Institute of Innovation Marketing at Hamburg University of Technology (TUHH) since 2009. Before coming to TUHH, I held the position of a tenured professor at the University of Marburg and at the University of Berne, Switzerland. In education and research, I specialize in the areas of Innovation Management, Innovation Marketing and Entrepreneurship. I prefer to work empirically and I am most fascinated by topics that investigate human behavior (decision-makers, customers, users). Topics related to sustainable customer behaviour and AI-based marketing tools are taking an increasingly important role in my research portfolio. I am very passionate in fostering science-based entrepreneurship at universities. Currently, I am responsible for the Entrepreneurship Track in the dual degree program of the Northern Institute of Technology (NIT) and for the certificate program Interdisciplinary Innovation and Entrepreneurship (INTIE) that is open to five universities in and around Hamburg. I am engaged in some incubators/accelerators and investment committees of public seed/growth funds in Hamburg. If I find time, I love to coach and support startup teams.

Research interests:

  • User innovation
  • Crowdsourcing for innovations
  • Diffusion and adoption of innovations
  • Market predictions and forecasting

Curriculum Vitae

Since 10/2008 Professor and Director of the Institute of Innovation Marketing
  Department of Management Sciences and Technology, Hamburg University of Technology
2006 – 2008 Professor and Director of the Department of Innovation Management
  Institute of Marketing and Management, University of Bern (Swiss)
2005 Habilitation thesis: „Das Zusammenwirken von Akteuren aus Technologie und Ökonomie im Innovationskontext“ (Cooperation of actors from technology and management in the context of innovations)
  Postdoctoral Qualification / Habilitation
2000 – 2005 Research Associate and Habilitation student
  Institute of Technology and Innovation Management, Hamburg University of Technology
2001 Visiting Research Scholar
  Massachusetts Institute of Technology, Sloan School of Management (USA)
1999 Doctor thesis: „Kundenorientierung im Innovationsprozess“ (Customer-orientation in innovation processes)
  Doctoral graduation
1995 – 1999 Research Associate and Doctoral Candidate
  Institute for Innovation Research, Technology Management and Entrepreneurship, Ludwig-Maximilians-University Munich
1989 – 1994 Dipl.-Kfm.: Business Administration
  Christian-Albrechts-University Kiel
TU Hamburg
Institute of Innovation Marketing
Am Schwarzenberg-Campus 4
21073, Hamburg
E-mail : sekretariat-w3@tuhh.de
Phone : +49 (0)40 42878-4515
Fax : +49 (0)40 4273-14479
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