External Doctoral Candidate

Contact

Email: henrik.pfeiffer@tuhh.de

About me

As an industrial engineer (B.Sc.) and financial economist (M.Sc.), I am enthusiastic about working at the interfaces of technology, business and society and would like to continue my research in this field.
After several years of professional experience, I have been an external doctoral candidate at the Institute for Innovation Marketing at TUHH since 2024.
My main research interest is the usage behaviour of electric vehicles, how they are used differently compared to combustion vehicles and what effects this can have. Here I am working with Volkswagen, who are in the middle of electrifying their vehicle range. In particular, I want to investigate which factors lead to changes in usage and driving behaviour and what impact this have on the after-sales business.