Publications 2002
| [58554] |
| Title: Made in Germany: The Route to Real Competitive Advantage. |
| Written by: Stefan Krüger |
| in: <em>Made in Germany, Hamburg</em>. (2002). |
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Abstract: In order to maintain its position as one of the leading shipyards in the RoRo- sector, the Flensburger Schiffbau-Gesellschaft (FSG) makes use of design tools based on FIRST PRINCIPLES, complemented by an ecient research network. How do these factors combine to confer competitive advantage on the yards customers ?