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Institute of Electrical Power and Energy Technology
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Institute of Electrical Power and Energy Technology
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IEET > Staff > Honorary Professor > Prof. Dr.-Ing. Roland Harig

Prof. Dr.-Ing. Roland Harig

Honorary Professor

Contact

Prof. Dr.-Ing. Roland Harig
E-6 Elektrische Energietechnik
  • Elektrische Energietechnik
Office Hours
nach Vereinbarung
Harburger Schloßstraße 22a,
21079 Hamburg
Building HS22a, Room 2.010

Previous activity

until 03/2015
Head of Research Area Optical Measurement Technology (Infrared Measurment Technology) at the Institute of Measurement Technology / TUHH

Publications

TUHH Open Research (TORE)

2012

2011

2008

Courses

Stud.IP
link to course in Stud.IP Studip_icon
Marketing of Innovations (VL) (GTIME/MEDMS)
Subtitle:
This course is part of the module: Marketing (Sales and Services / Innovation Marketing)
Semester:
SoSe 24
Course type:
Lecture
Course number:
lv2009_s24
Lecturer:
Christian Lüthje, Viola Kopsch, Francisco Carrillo Carrillo, Dr. Marvin Klein
Description:

I. Introduction

  • Innovation and service marketing (importance of innovative products and services, model, objectives and examples of innovation marketing, characteristics of services, challenges of service marketing)
II. Methods and approaches of strategic marketing planning
  • patterns of industrial development, patent and technology portfolios
III. Strategic foresight and scenario analysis
  • objectives and challenges of strategic foresight, scenario analysis, Delphi method
 IV. User innovations
  • Role of users in the innovation process, user communities, user innovation toolkits, lead users analysis
V. Customer-oriented Product and Service Engineering
  • Conjoint Analysis, Kano, QFD, Morphological Analysis, Blueprinting
VII. Pricing
  • Basics of Pricing, Value-based pricing, Pricing models
VIII. Sales Management
  • Basics of Sales Management, Assessing Customer Value, Planning Customer Visits
IX. Communications
  • Diffusion of Innovations, Communication Objectives, Communication Instruments
Performance accreditation:
600 - Marketing (Sales and Services / Innovation Marketing)<ul><li>600 - Marketing (Sales and Services / Innovation Marketing): Subject theoretical and practical work - written exam</li></ul>
ECTS credit points:
4
Stud.IP informationen about this course:
Home institute: Institut für Innovationsmarketing (W-3)
Registered participants in Stud.IP: 44
Documents: 5
TU Hamburg
Institute of Electrical Power and Energy Technology (ieet) E-6
Prof. Dr.-Ing. Christian Becker
Harburger Schloßstraße 22a
21079 Hamburg
E-mail : ieet(at)tuhh.de
Phone : +49 40 42878 3213
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